Platform, by Michael Hyatt, is one of the most helpful books I’ve read in a long time. It guides you throw the process of creating a compelling product and how to use proven strategies to promote that product in the numerous social media outlets available to you.
The “Platform” refers to rising you above the marketing noise in order to make you and your product more visible to potential customers.
What is amazing about Platform is how the advice and tools can be applied to anything you are trying to do, no matter the product or scope.
Most helpful of all is that each chapter offers specific tips to achieve, which often include tangible tasks that guide you toward that goal.
So, it not only gives you an idea of what to do, but tasks or suggestions on how to do it.
In the few short weeks since I’ve read the book, I’ve already starting putting many of his suggestions into practice, with positive results. And the baseline by which I will consider my goals a success have been raised dramatically because, with Hyatt’s book, I feel those new goals are achievable using his advice as a guide.
As our products evolve and change over time, I know I’ll be revisiting Platform quite often to look for more ways to rise above the noise.
This is a must have book in todays ultra-busy online world. If you want to stand out in a massive online crowd, Platform is the best place to start.