Pete Bauer and Dorothea Bauer talk about the various marketing research and strategies they plan to employ with the release of their first book. They’ll also talk about the process of finding the correct voice for a novel and how that impacted the other work.
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Topics Covered:
- Writing Systems
- 10 A.M.
- Don’t Waste Inspiration
- Approaching from Plot vs. Character
- Production Schedule
- Marketing Phases
- Marketing Strategy
- How are your Customers Interacting with your Product
- Problem Recognition
- Marketers are Problem Solvers
- Customers Search for Problem Filler
- Customers will Research
- Customers will Try out Product
- Customers will do their own Evaluation
- Creating a campaign for each of your Market Segments
- Bridging those who have Aged Out
- Marketing Validation, Awareness & Growth
- Marketing Research & Testing
- Finding Your Voice
- Novel Approach
- Character Introduction
- Purgatory