The Ampersand Dilemma

Posted Pete Bauer Author, Gabby Wells, Marketing, Novel, Novella

Now that we’re turning the novellas into novels, we’ll have to change some of the titles.  Here’s why.

ampersandThe original titles of the five books included an ampersand.  The first two are Water & Blood and Shadows & Lies.  For marketing purposes, we’d want to make all of the titles consistent, so we’re going to change the novellas to include the ampersand as well.

Fortunately, the second novella, Lost & Found, already had one.  The third novella, Tears & Miracles, had one as well.  So, it comes down to renaming novella one, The Homecoming Incident, and the fourth one, Skyway, into ones including an ampersand.

What is frustrating is I love both of those titles, however, when looking at it as a marketing strategy, you want the same look and feel for all of the books.  Like Koontz’s Odd Thomas books, for example.

So, we’re hashing out ideas for what the stories will be retitled as they grow into novels.  The only thing we know for certain is that an ampersand will be in the middle of it.

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